Dove's Campaign for Real Beauty

For my analysis, I've decided not to look at 5 texts from different sources, but 5 different texts used by the same company.  Dove's Campaign for Real Beauty started in 2004 and I will be analyzing the different texts used to relay their message and their effectiveness.

This ad gives you a choice: wrinkled, or wonderful?   With the line beneath it "Will society ever accept 'old' can be beautiful?  Join the discussion."

Dove is trying to provoke discussion, and challenge the norms followed by typical advertising.

This is a video for the same campaign showing the process it takes from photo shoot to billboard.  

I like this last advertisment because in this first still frame the use of alignment is really important.  This woman thinks she's fat, but in reality she isn't, it's her fear that's filling up the rest of the frame.